Empowering Economic Growth and
Protecting Small Businesses
Americans for Digital Opportunity (ADO) is a national organization dedicated to ensuring that digital advertising, and the entrepreneurial opportunities it creates, remain accessible and affordable to businesses of all sizes.
No matter how small or big, all businesses deserve a fair shot and access to the same markets and consumers, who in turn deserve full transparency and information as they decide how to spend their hard-earned dollars.
ADO works to prevent all forms of digital advertising taxes that harm countless businesses and entrepreneurs' ability to market goods and services online.
Our advocacy is guided by three principles:
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Level the Playing Field
When given a level playing field and fair opportunities, the American worker, entrepreneur, and business can achieve the impossible.
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Digital Advertising Impact
Digital advertising has transformed the American economy and allowed countless entrepreneurs to realize their full potential and provide for their families.
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Ensure Fair Access
Ensuring that equal and fair access to resources such as digital advertising are a priority of local, state, and federal governments.