Protecting affordable and easy access to digital advertising and the opportunity they provide is essential for businesses of all sizes. Here’s why:
New taxes would be paid for by America’s small businesses in the form of higher costs for digital advertising.
Most small businesses rely heavily on digital advertising to find and attract new customers. This is the worst possible time to impose new taxes on small businesses as many are still digging out from the COVID-19 pandemic and inflation.
Increased costs will do nothing to ensure better online privacy, stop hackers, or prevent malware attacks. The government should focus on making the internet more secure from hackers and attacks from abroad, not making life more expensive for everyday American consumers.
With new taxes on digital advertising, online services could begin implementing subscription fees. Even small fees would make these services less accessible, limiting them to only a small group of people who could afford it.
Americans are concerned that these types of taxes would be passed on to the consumer of the goods or services
Americans are concerned that this would create a barrier for low income families to have access to internet services
Americans are concerned that these taxes would affect small businesses in their communities
Americans are concerned that tax increases would keep companies from hiring employees in the future