Our Leadership:
Doug Mayer
President
Doug Mayer is a highly skilled political strategist and veteran communicator with nearly 20 years of experience working in the political communications sector – including serving three successful Governors. In 2020, Doug led the successful Marylanders for Tax Fairness campaign to combat digital advertising taxes in Maryland.
Chris Oswald
Association of National Advertisers Representative
Christopher (Chris) Oswald is Executive Vice President and Head of Government Relations for the Association of National Advertisers (ANA). Mr. Oswald is responsible for government relations and advocacy efforts in Congress, regulatory agencies and all 50 states. He serves on the board of the Digital Advertising Alliance and the Global Direct Marketing Association (GDMA).
Deb Peters
Lead Advocate/Tax Expert
Deb Peters is a former member of the South Dakota Legislature, serving in both the House of Representatives from 2005-2011 and the State Senate from 2011 to 2019. During her service in the Legislature, she served on several committees, including Chair of the Joint Appropriations Committee, both the House and Senate Government Operations and Audit Committees, House Judiciary and House Taxation Committees.
Our advocacy is guided by three principles:
There is nothing the American worker, entrepreneur, or economy cannot achieve when given a level playing field and the right opportunities
Digital advertising available today has transformed the business landscape and allowed countless Americans to realize their full potential and provide for their families
Ensuring that cost effective and fair access to digital advertising is a priority of local, state and federal governments
Why Is This Important:
Individuals and businesses of all sizes use digital advertising to promote their goods and services. These platforms are affordable, easy to access, and have helped American businesses to grow exponentially.
Fortune 500 companies are not the only businesses that utilize digital advertising. It’s neighborhood restaurants, nail salons, local mechanics, and countless others who power their businesses with the same types of digital advertising.
This is simple - making digital advertising more expensive and less accessible is a bad idea and will lead to higher taxes, higher prices, and fewer jobs.