At least 82 million Americans or 33% of adults earn income online.
(Understanding the Value of the Internet, Dr. Christopher Hooton, IA Study)
Digital ad spending grew 5.4% to $110.1 billion in 2020. In 2021, digital is expected to see an 18% increase to $130 billion.
The average person receives a value equivalent to $32k per year from free services on the internet.
(Understanding the Value of the Internet, Dr. Christopher Hooton, IA Study)
According to projections, spending on digital ads will continue to outpace that of traditional ads. By 2023, digital ads will capture more than two-thirds of all ad spending, according to the estimates.
There are approximately 31.7 million small businesses in the US. These make up 99.9% of all businesses in the US. Small businesses employ 60.6 million employees making up 47.1% of US employees.
40 million people are able to participate in their hobby, activity or passion of choice because of the internet.
(Understanding the Value of the Internet, Dr. Christopher Hooton, IA Study)
Online spending accounted for 19.6% of total retail sales for 2020.
Consumers spent $791.7 billion online with U.S. merchants in 2020, up 32.4% from 2019.
45% of businesses use analytics to understand their consumer behavior.
8% of small businesses reported increases in sales and revenue from using digital advertising.
62% of small businesses use cloud based services because they are easy to access, secure and reliable.
According to the Bureau of Economic Analysis, the U.S. digital economy accounted for 10.2 percent of U.S. gross domestic product, or $3.31 trillion, in 2020. That year, the digital economy accounted for 7.8 million jobs.
89% of small business owners say that access to digital and online platforms is a key in starting their business
89% of all companies have already adopted a digital-first business strategy, or plan to do so.
